Most of CIMA's reports are research reports. When we notice a topic relevant to the field of media assistance that needs further exploration, CIMA commissions an expert on that topic to research and write the report.
Measuring the Audience: Why It Matters to Independent News Media and How It Can Contribute to Media Development
This report examines the benefits and challenges of measuring audiences for news media and media developers. Its release is timed to coincide with an important conference on this subject taking place in Bonn, under the auspices of the German Forum Media and Development (FOME).
This year, 2014, marks 25 years since the fall of the Berlin Wall and the symbolic end of the Cold War in 1989. It also marks the anniversary of the beginning of an extraordinary proliferation of media outlets in sub-Saharan Africa, which swept across the continent, freeing Africa’s press and liberating the airwaves from monopoly by the state. Economics, technology, and socio-political forces all played major roles in this boom of Africa’s media. But one of the untold stories of these changes is the role of donor aid in this process.
This report reviews how the digital and social media revolution of the past decade has transformed the style and contents of media development projects around the world. It shares the views of a range of practitioners and expert observers both on the successes of this evolution and on the concerns it raises for the media development community.