Content Analysis: Can Shared Indicators Improve Monitoring and Evaluation
On March 9, 2012, CIMA organized a working group to discuss approaches to using content analysis within an overall framework for monitoring and evaluation (M&E). The meeting succeeded in generating a lively discussion on that topic as well as on the viability of creating a shared set of indicators to apply across media development projects.
CIMA is grateful for the valuable contributions of the working group participants. We extend particular thanks to Advisory Council Member Craig LaMay, associate professor and faculty associate at Northwestern University’s Institute for Policy Research, for his skillful moderation of this important topic and to Erich Sommerfeldt, assistant professor at the University of Maryland, for serving as the rapporteur and organizing the discussion into a summary report.
We would also like to acknowledge Susan Abbott, Louis Botello, Sinclair Cornell, Klara Debeljak, Nick Oatley, Laurna Strikwerda, Maureen Taylor, and Mark Whitehouse for their insightful presentations, which informed the group’s discussion and structured much of the debate.