Raising the visibility of international media development and improving its effectiveness are core goals of CIMA.
There are no upcoming events at this time.
Audience research is essential for media development as a means to gauge impact, establish data sets across markets and regions, and determine how well the audience is engaging with the content that media produces. Independent news media, which often struggle to build a sustainable business model, need to embrace audience research as the foundation of both their business development and audience development models. Few countries in the developing world, however, have succeeded in creating sustainable audience research institutions or practices. How can the media development community better integrate aspects of audience research into its practice? Are there ways the donor community can better support this type of work? Please join CIMA in launching our report, Measuring the Audience: Why it Matters to Independent News Media and How It Can Contribute to Media Development, and for a panel discussion about the importance and challenges of audience research.
Over the last decade, the explosion of government and private data has sparked a revolution in transparency and accountability. From farmers in remote villages getting real-time prices to parents tracking teachers and patients rating medical care, digital technologies and the data they produce are transforming lives in developing countries. But with all this new data comes a challenge for the media development community. “Without media that can make sense of this growing mountain of data, the promise of the transparency revolution is likely to be lost,” as Tara Susman-Peñasays in CIMA’s paper, Understanding Data: Can News Media Rise to the Challenge? News media is often the driving factor in both bringing data to light as well as helping people figure out what it all means. This event will examine how data journalism is transforming work in health, education, agriculture and other sectors of development, drawing on work from Internews in Kenya and the World Bank in countries across the world. Please join CIMA and Internews to examine these and other questions about data journalism and open data.
Please join the Center for International Media Assistance and the Latin America and Caribbean Program at the National Endowment for Democracy for an evening with Catalina Botero. As the outgoing Special Rapporteur for Freedom of Expression at the Organization of American States, please join us for a talk show style Q&A with Ms. Botero addressing the challenges and opportunities in Latin America. This discussion will be followed by an evening networking reception with light appetizers and drinks.
Please join the Center for International Media Assistance in partnership with LenCD for a live online discussion about raising the profile of media in the context of the post-2015 Sustainable Development Goals. This interactive discussion for both newcomers to the media development field and seasoned professionals will address strategies the international community is using to put media on the development agenda.
This report is the result of a roundtable discussion hosted by CIMA on October 6, 2011.
This report is the result of a roundtable discussion co-hosted by CIMA and Internews Network on September 1, 2011.
This report is the result of a CIMA workshop held on July 7, 2009.