BBC to Launch Citizen Journalism Mobile App

[Media News]

Tuesday, October 4, 2011

New Media Age
By Ronan Shields

The BBC is planning a ’news gatherer’ app that will let ’citizen journalists’ file stories directly from their phones, which can be on the air within minutes.

Theoretically, the ”news gatherer app” will be able to feed user-generated content into the BBC’s content-management system, which is then edited by editorial staff and aired within minutes of submission.

The app is scheduled to launch using the HTML5-based web language to minimise reliance on specific handset operating systems, such as Apple iOS or Google’s Android, although a roadmap for the product is unclear.

Simon Lloyd, BBC North director, marketing & audience, discussed the app at the Mobile Marketing Association Forum earlier this afternoon.

“It’s something we’re quite excited about and fulfils our public service remit,” he said.
Speaking about the BBC News mobile app usage, Lloyd said peak usage was at 7am during weekdays, compared to 9am at weekends, according to research from IPSOS last month.

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