The Center for International Media Assistance (CIMA) raises the visibility and improves the effectiveness of media development around the world. The Center provides information, builds networks, conducts research, and highlights the indispensable role media play in the creation and development of sustainable democracies.
CIMA convenes donors, implementers, academics and other stakeholders in the media development community. Housed at the National Endowment for Democracy, CIMA coordinates working groups and discussions, and commissions reports and commentary on issues critical to the field. Legislation called for the Center's creation in 2004, and work to establish the Center's activities began under senior director emeritus Marguerite Sullivan, who led CIMA from 2006 to 2013. CIMA held its first public event in 2007.
CIMA's founding legislation laid out our mandate as follows:
A) fund a clearinghouse to collect and share information concerning international media development and training;
B) improve research in the field of media systems and program evaluation to better inform decisions regarding funding and program design for government and private donors;
C) explore the most appropriate use of existing means to more effectively encourage the involvement of the private sector in the field of media assistance; and
D) identify effective methods for the development of a free and independent media in societies in transition.