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5 Reasons Why SMS is Here to Stay
Tuesday, January 15, 2013
PBS Idea Lab
SMS remains the most popular two-way communications platform on the planet. In most cases, it's inexpensive, casual, and discreet for users. It also represents one of the more profitable features offered by mobile network operators. And while SMS does face an increasingly fractured market, largely from the growth of messaging apps, it's not going anywhere anytime soon.